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Ajout KPI sur customerplus

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Antoine JOUBREL 2024-03-16 17:20:47 +00:00
parent ab3b033f09
commit cc30d7deb9
1 changed files with 20 additions and 3 deletions
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23
0_KPI_functions.py
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@ -93,14 +93,31 @@ def customerplus_kpi_function(customerplus_clean = None):
1: 'male', 1: 'male',
2: 'other' 2: 'other'
}) })
gender_dummies = pd.get_dummies(customerplus_clean["gender_label"], prefix='gender').astype(int) gender_dummies = pd.get_dummies(customerplus_clean["gender_label"], prefix='gender').astype(int)
customerplus_clean = pd.concat([customerplus_clean, gender_dummies], axis=1) customerplus_clean = pd.concat([customerplus_clean, gender_dummies], axis=1)
customerplus_clean['opt_in'] = np.multiply(customersplus['opt_in'], 1) # Age
## Indicatrice si individue vit en France customerplus_clean['categorie_age_0_10'] = ((customerplus_clean['age'] >= 0) & (customerplus_clean['age'] < 10)).astype(int)
customerplus_clean['categorie_age_10_20'] = ((customerplus_clean['age'] >= 10) & (customerplus_clean['age'] < 20)).astype(int)
customerplus_clean['categorie_age_20_30'] = ((customerplus_clean['age'] >= 20) & (customerplus_clean['age'] < 30)).astype(int)
customerplus_clean['categorie_age_30_40'] = ((customerplus_clean['age'] >= 30) & (customerplus_clean['age'] < 40)).astype(int)
customerplus_clean['categorie_age_40_50'] = ((customerplus_clean['age'] >= 40) & (customerplus_clean['age'] < 50)).astype(int)
customerplus_clean['categorie_age_50_60'] = ((customerplus_clean['age'] >= 50) & (customerplus_clean['age'] < 60)).astype(int)
customerplus_clean['categorie_age_60_70'] = ((customerplus_clean['age'] >= 60) & (customerplus_clean['age'] < 70)).astype(int)
customerplus_clean['categorie_age_70_80'] = ((customerplus_clean['age'] >= 70) & (customerplus_clean['age'] < 80)).astype(int)
customerplus_clean['categorie_age_plus_80'] = (customerplus_clean['age'] >= 80).astype(int)
customerplus_clean['categorie_age_inconnue'] = customerplus_clean['age'].apply(lambda x: 1 if pd.isna(x) else 0)
# Consentement au mailing
customerplus_clean['opt_in'] = customerplus_clean['opt_in'].astype(int)
# Indicatrice si individue vit en France
customerplus_clean["country_fr"] = customerplus_clean["country"].apply(lambda x : int(x=="fr") if pd.notna(x) else np.nan) customerplus_clean["country_fr"] = customerplus_clean["country"].apply(lambda x : int(x=="fr") if pd.notna(x) else np.nan)
customerplus_clean['is_profession_known'] = customerplus_clean['profession'].notna().astype(int)
customerplus_clean['is_zipcode_known'] = customerplus_clean['zipcode'].notna().astype(int)
# Dummy if the customer has a structure id (tags) # Dummy if the customer has a structure id (tags)
# customerplus_clean['has_tags'] = customerplus_clean['structure_id'].apply(lambda x: 1 if not pd.isna(x) else 0) # customerplus_clean['has_tags'] = customerplus_clean['structure_id'].apply(lambda x: 1 if not pd.isna(x) else 0)